The Practical Age of Monetized Data Has Finally Arrived
It’s Not Just Hype: Data Is Creating Real Returns

Major companies like Uber and Under Armour are putting data to work, and the emerging partnerships and new app developments are having a bottom-line impact. Uber recently invited developers to use its driver data to create money-and- advantage-spinning apps:

Uber Turns Passive Data Into Active Earnings

Under Armour is bundling data-collecting fitness hardware and software into a package that athletes at all levels are finding irresistible:

🚴🏂🏊 #Data insights and #fitness are getting more deeply linked every day. What started with Fitbit and other wearable tech is getting more sophisticated by the day, and #UnderArmour's partnership with #IBMWatson is the next level-up. Tapping into the fitness communities @Endomondo, @MapMyFitness, and #MyFitness has given UA access to data from 165 million users. The #Healthbox fitness tracker, heart rate monitor, and connected scale function as a fitness-data superhub, and UA Record inputs it all into Watson, which uses the nutrition, training, and sleep information to factor into its cognitive coaching. Under Armour is turning #data into real fitness feedback: And that means #Healthbox is garnering major interest from athletes and fitness fans. Click on our bio link for the full story.

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And for startups and developers keen to enter this era of monetized data, we assembled tutorials that show developers how they can harness data for practical uses, with a compelling example or two along the way:

As we move into 2017, keep tracking the data monetization conversation here at TechPORTFOLIO.