Scott Stanford, co-founder of Sherpa Capital, has some advice for founders pitching to VCs: Don’t try to sell.
A pitch that tries to sell is weak, and seeds doubt in a VC’s mind. “We look for founders who are not trying to sell us,” he told attendees at Lisbon’s Web Summit. “You want to be bought.”
Some other reasons you might be hearing “No”:
As founders themselves, Stanford and his partners appreciate the work that goes into each startup — they read every email the company receives, encouraging founders to keep knocking on doors.
“In starting Sherpa Capital we have been told ‘No’ 400 times,” he added. “It is like kissing every frog. Kiss, kiss and kiss, eventually you find a prince.”