Major companies like Uber and Under Armour are putting data to work, and the emerging partnerships and new app developments are having a bottom-line impact. Uber recently invited developers to use its driver data to create money-and- advantage-spinning apps:

Uber Turns Passive Data Into Active Earnings

Under Armour is bundling data-collecting fitness hardware and software into a package that athletes at all levels are finding irresistible:

https://www.instagram.com/p/BNxWnOxBSN7/?taken-by=techportfolio

And for startups and developers keen to enter this era of monetized data, we assembled tutorials that show developers how they can harness data for practical uses, with a compelling example or two along the way:

As we move into 2017, keep tracking the data monetization conversation here at TechPORTFOLIO.