Major companies like Uber and Under Armour are putting data to work, and the emerging partnerships and new app developments are having a bottom-line impact. Uber recently invited developers to use its driver data to create money-and- advantage-spinning apps:
Under Armour is bundling data-collecting fitness hardware and software into a package that athletes at all levels are finding irresistible:
🚴🏂🏊 #Data insights and #fitness are getting more deeply linked every day. What started with Fitbit and other wearable tech is getting more sophisticated by the day, and #UnderArmour's partnership with #IBMWatson is the next level-up. Tapping into the fitness communities @Endomondo, @MapMyFitness, and #MyFitness has given UA access to data from 165 million users. The #Healthbox fitness tracker, heart rate monitor, and connected scale function as a fitness-data superhub, and UA Record inputs it all into Watson, which uses the nutrition, training, and sleep information to factor into its cognitive coaching. Under Armour is turning #data into real fitness feedback: And that means #Healthbox is garnering major interest from athletes and fitness fans. Click on our bio link for the full story.
And for startups and developers keen to enter this era of monetized data, we assembled tutorials that show developers how they can harness data for practical uses, with a compelling example or two along the way:
As we move into 2017, keep tracking the data monetization conversation here at TechPORTFOLIO.