For Singapore startup Lucep, their first product hit came from India’s banking industry, with a virtual queue service called VirtuaQ, reports Tech In Asia’s Malavika Velayanikal.

The next generation of VirtuaQ, Lucep OmniPath, is what COO and co-founder Zal Dastur calls “an omnichannel management system” built for banks and medical clinics.

The impact has been international: A leading Mexican bank chain bought into the product in a big way, licensing it for 1,800 branches.

“A lot of banks are looking for ways in which they can reach customers that have never dealt with banks before. These customers expect a bank to behave like any other consumer business,” Dastur said in an interview with Tech In Asia.