As engineer Susan J. Fowler’s viral account of her year at Uber underlined, a lack of gender diversity and faulty HR policies can lead to a vastly flawed corporate culture. Correcting imbalance and combating unacceptable behaviour are the responsibility of everyone in the tech industry, and women are taking the lead.
Not satisfied with establishing market dominance in just one area, forward-looking companies like Airbnb and Uber continue to explore new arenas of profit. Leveraging success into adjacent markets isn’t about making a complete pivot: it’s about applying your enterprise’s core competencies in a new way.