Growth marketing is data-driven, experimental, and focused on long-term, scalable growth.
Growth hacking focuses on rapid experimentation, data analysis and scalable channels.
When new businesses don’t make it, it’s rarely because the idea was “bad.”
Three trends shaping the future of small businesses in Canada
To mark Small Business Week, BDC has released a new report that explores six trends impacting small and medium sized businesses in 2017.
Social capital and social proof are the currencies of networking and the glue that binds meaningful relationships.
The Toronto Women’s Entrepreneurship Forum 2017 took a disruptive approach to the entrepreneurial conference model. Instead of talking heads doling out advice, #TWEF17 was about women entrepreneurs entering into a conversation.
Joanne Fedeyko shares her 3 must-do tips to make the most out of conferences.
Color is an important part of online identity and web development. Here’s how color is expressed online, with some tools for accessibility and image manipulation.
“The DMZ’s advisory council will play an important role in finding strategic and innovative approaches,” says Mohamed Lachemi, Ryerson’s vice-chancellor.
Hack the North is starting this weekend at the Waterloo Engineering School, and developers from across Canada and the world are attending.
This innovation model, facilitating collaboration between IBM, academic institutions, Ontario Centre of Excellence, and SMEs aims to help establish Ontario as a leading global centre for driving innovation in information technology, health, and urban infrastructure (water, energy, transportation).
Accelerators can put startups on a fast track towards growth-stage success, but founders shouldn’t be tempted to apply to a program simply on the basis of acceptance chances. Geography, funding, office space, and mentorship availability are all important, and there are still other factors to keep in mind.
It’s often overlooked that one of the most esteemed innovators of the 21st century, Elon Musk – the mind behind PayPal, SpaceX and Tesla – is a Canadian citizen and attended Queen’s University in Kingston before ultimately moving to the U.S. Vancouverite Stewart Butterfield created the original photo-sharing site Flickr in the mid 2000s and went on to build the office social platform Slack, now headquartered in San Francisco and valued around $4 billion.
Toronto distinguishes itself as Canada’s financial center, the fourth-largest metropolis in North America, and its namesake university ranks in the world’s top-20. Toronto is also one of the most ethnically diverse cities in the world, a metric that McKinsey & Co. says supports corporate success. So where are the Toronto-bred unicorns?
After the implosion of Nortel and the missteps of Blackberry, Canada wasn’t exactly a symbol of tech success. Ottawa-based Shopify’s IPO offered a chance to restore some faith in the country’s innovation capability. A free-fall in the price of oil, which was about wipe out tens of thousands of jobs in the energy sector, raised the stakes even higher.
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