Cultural Fluency in Tech Startups
If you don't understand it, you can't successfully launch, fund, or scale startups

Startups need visionary intrapreneurs and entrepreneurs, market analysts with foresight – and, of course, outstanding programmers. The skills that individuals bring to these fishbowls of innovation add up to nothing if the personalities don’t jibe with startup culture.

“You can’t motivate people, you can only create a context in which people are motivated,” Foundry Group Managing Director and TechStars Co-Founder Brad Feld, said in a 2012 blog post.

We are examining tech startup culture from as many perspectives as possible because if you don’t understand it, you can’t successfully launch, fund, or scale startups.

As part of our startup culture coverage, we’re focusing on:

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