Adjacent Markets
Ecosystems · Global · Profile · 2017
Startups Never Rest: 5 Companies That Expanded Into New Markets
Not satisfied with establishing market dominance in just one area, forward-looking companies like Airbnb and Uber continue to explore new arenas of profit. Leveraging success into adjacent markets isn’t about making a complete pivot: it’s about applying your enterprise’s core competencies in a new way.
February 21, 2017