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Fintech
& Capital
TechPortfolio Since
2016
Funding

Founder Guides

Founder Guides · Feature

What Do Investors Find Most Valuable in a Startup?

Investors back proof, not promises.

February 21, 2026
Founder Guides · Guide

How to Approach Investors and Get Financial Backing for Your Startup

Investors spend their days looking for risk, that mindset shapes every conversation.

February 16, 2026
Founder Guides · Guide

How to Pitch Investors: A Step-by-Step Guide for Startup Founders

Most startup pitches are decided before anyone does diligence, studies the deck, or digs into the team.

February 4, 2026
Founder Guides · Guide

How to Raise Venture Capital for a Tech Startup

Most founders don’t fail to raise funding because their idea Is bad.

February 4, 2026

Frequently Asked Questions

What does the Funding section cover?

Venture capital markets, angel investing, how investors make decisions, and practical guides on pitching and raising money.

Is the advice specific to Canadian startups?

Most guides apply anywhere. Where it matters, such as government programs, tax credits or securities rules, we note how things work in Canada.

Where can I estimate dilution from a round?

Use the Valuation & Dilution Calculator or the SAFE & Convertible Note Calculator in the Tools section.

What is the Cockroaches vs. Unicorns series?

A 2016 TechPortfolio series on capital-efficient startups that grow on modest funding, compared with companies that raise large rounds at high valuations.

Does TechPortfolio give investment advice?

No. Articles and tools are for information and planning. Speak to a qualified advisor before making investment or financing decisions.

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