Smooth collaboration and project management are crucial to success across startup and corporate ecosystems. As TechCrunch reports, Slack recently introduced its Enterprise Grid to target larger companies. The web-based Trello application has a head start in this space: the company has already proven its value to over seven million users, as Frederic Lardinois writes.
The dollar figure of that value? Software titan Atlassian set it at $425 million in cash, shares, and options for Trello in its largest acquisition yet. The mobile-friendly tool’s ease of use and versatility, lauded by Lifehacker, and its huge user base, match up with Atlassian’s ambitions.
“We’re super excited,” Atlassian president Jay Simons told TechCrunch. “They are a breakout product and have achieved incredible momentum.”
Fifty percent of Trello users work in non-technical functions, and Atlassian wants to expand beyond its traditional developer-facing user base. Part of that aim involves pulling in Trello users across business teams in finance, HR, legal, marketing and sales.
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Atlassian hopes to leverage Trello’s versatility beyond office walls with personal as well as professional projects, and Simons is aiming for an “audacious” goal of 100 million monthly active users.
Read more about the Trello acquisition here.
Frequently Asked Questions
What did Slack launch to target larger companies?
As TechCrunch reported in 2017, Slack introduced Enterprise Grid, a product aimed at larger companies, entering a collaboration and project management space where Trello already had a head start.
How much did Atlassian pay for Trello?
Atlassian valued Trello at $425 million in cash, shares and options, making it Atlassian's largest acquisition up to that point. Trello had more than seven million users.
Why did Atlassian want Trello?
Trello's ease of use, versatility and large user base matched Atlassian's ambitions. Atlassian president Jay Simons called Trello a breakout product that had achieved incredible momentum.
How did Trello help Atlassian reach beyond developers?
Fifty percent of Trello users worked in non-technical functions. Atlassian wanted to expand beyond its developer base and draw in business teams in finance, HR, legal, marketing and sales.
What user goal did Atlassian set for Trello?
Jay Simons described an audacious goal of 100 million monthly active users, partly by using Trello's versatility for personal as well as professional projects.